Below are quick links to my blog posts for authors on marketing:
How to think like your future book buyers: Marketers train their brains to think like their targeted consumers. Here are a few questions to ask yourself in order to get in the mindset of your future book buyers. Continue reading here.
How to plot a marketing education into your author goals: How can you develop a self-guided marketing curriculum that A) is reasonable in terms of time commitment; B) involves the most relevant study material; C) teaches you enough to successfully market your books; and D) keeps you on top of marketplace changes? Continue reading here.
Finding peripheral sales channels for your book: The trick to finding peripheral sales channels is to think, “Where would my book complement what is already being sold?” Click here to continue reading.
My list of blog hops for authors: The benefits of blog hops are many. Sometimes called link-up parties, hops are a great way to meet other writers/bloggers and build your author community; gain traffic and engagement on your site; and I’ve even seen them used as a tool in virtual book tours. To read my list of ongoing, everyone-is-welcome blog hops for authors, click here.
Why book marketing is a marathon with legs of sprinting: As someone whose career was in marketing long before I became an author, I want to make sure other authors understand why the marathon mindset is important. Here’s what marketers know: It takes 6 plus touch points to reach someone’s consciousness, which means your brand has to interact with a person at least 6 times before they’ll remember it. Continue reading here.
Developing your reading list, a strategy for authors: With so many options and only so many reading hours in the day, how do we as authors narrow to the most practical reading list? The logical side of my brain needed a way to sort the options, and the result is my list of the eight categories of books (and articles) we should be thinking about when determining our reading list. Continue reading here.
Announcing new monthly blog hop for authors: The #AuthorToolboxBlogHop is a monthly blog hop on the theme of resources/learning for authors: posts related to the craft of writing, editing, querying, marketing, publishing, blogging tips for authors, reviews of author-related products, anything that an author would find helpful. Continue reading here.
2017 list of Twitter chats for writers: Here’s my list of 25 active Twitter chats. Search the list for which ones you might be interested in checking out, add a reminder to your calendar, and join in the discussions. Continue reading here.
Book Marketing Leads: free template to track them: Everyday, on and off the Internet, we are constantly happening upon book marketing leads, but if we don’t keep them organized, we’re missing an opportunity. Click here for the free tracking spreadsheet.
Never too early to start building your author platform: Whether you aspire to self publish or traditionally publish, make no mistake, you will be responsible for the lion share of the marketing efforts to sell your books. Click here for the guest post I wrote on author Tony Riches’ blog.
Literary Agent Elizabeth Copps offers advice on what comes after NaNoWriMo: Elizabeth Copps offers advice on when manuscripts are ready for agent eyes, industry standards for novel length and how to make sure your query letter is up to snuff. Continue reading here.