Below are quick links to my blog posts for authors on marketing:
Negative space, as important to author marketing as it is to writing: It follows, that if readers appreciate negative space in books, they appreciate it elsewhere, as in every representation of your author brand. Continue reading here.
Handling author Q&As to ensure a more positive experience: As a frequenter of book readings and author workshops, I’ve sometimes noticed a moment when the author loses part of their audience, the part that cares about how the author is reacting to questions. Perhaps they become dismissive, defensive, passive-aggressive, or skirt the question entirely. Here is a list of common question types with example answers that can leave an aftermath of negativity as well as alternatives to keep audience members in that book-buying zone. Continue reading here.
Why book marketing is a numbers game: In the case of book marketing, in particular for self-published authors, being able to analyze your own sales figures is one thing (how is book two selling compared to book one, how much profit is left after marketing), and I expect that a lot of authors stop there, but the next step, should you wish to embark on it, is finding industry trend data and knowing when to adjust your marketing strategy. Continue reading here.
Using marketing research to set up your author platform: First, a one-paragraph overview of what marketing research is. Marketing research is accomplished in five steps, step three being what I workshop in this article for three pieces of the author platform. Continue reading here.
On balancing and weighting writing advice: You’re stuck on a question about how to use a writing device, and off to the Internet/library/bookstore you go. Perhaps you stop after article number one, thinking certainly this must be the definitive answer, because this publishing professional has game to spare. She may well, but still your search should continue. Why? Because writing advice needs to be balanced and weighted. Continue reading here.
8 criteria for evaluating creative writing competitions: Writing competitions are a great way to test skill and receive feedback from authors, agents, editors, and publishing gurus. Below are eight criteria to take into account before deciding which competitions are the best use of your time, money, and creativity. Continue reading here.
Pro Litsy tips from fellow bookworms: Litsy is a wonderful new-ish social media platform all about books: reviews, reading challenges and games, giveaways, etc. I recommend it to readers, but I especially recommend it to authors, because it’s high interaction and relatively easy to gain a following. To get a feel for how high and how easy, continue reading here.
Twitter pitch parties: First, I share a few pro pitch party tips that you may or may not be aware of, and below that, some general etiquette regarding pitch parties. At the very bottom, I’ve linked a free Excel/Google Docs template in which I’ve already added character counting formulas. Use this to draft your pitches. Continue reading here.
How to think like your future book buyers: Marketers train their brains to think like their targeted consumers. Here are a few questions to ask yourself in order to get in the mindset of your future book buyers. Continue reading here.
How to plot a marketing education into your author goals: How can you develop a self-guided marketing curriculum that A) is reasonable in terms of time commitment; B) involves the most relevant study material; C) teaches you enough to successfully market your books; and D) keeps you on top of marketplace changes? Continue reading here.
Finding peripheral sales channels for your book: The trick to finding peripheral sales channels is to think, “Where would my book complement what is already being sold?” Click here to continue reading.
My list of blog hops for authors: The benefits of blog hops are many. Sometimes called link-up parties, hops are a great way to meet other writers/bloggers and build your author community; gain traffic and engagement on your site; and I’ve even seen them used as a tool in virtual book tours. To read my list of ongoing, everyone-is-welcome blog hops for authors, click here.
Why book marketing is a marathon with legs of sprinting: As someone whose career was in marketing long before I became an author, I want to make sure other authors understand why the marathon mindset is important. Here’s what marketers know: It takes 6 plus touch points to reach someone’s consciousness, which means your brand has to interact with a person at least 6 times before they’ll remember it. Continue reading here.
Developing your reading list, a strategy for authors: With so many options and only so many reading hours in the day, how do we as authors narrow to the most practical reading list? The logical side of my brain needed a way to sort the options, and the result is my list of the eight categories of books (and articles) we should be thinking about when determining our reading list. Continue reading here.
Announcing new monthly blog hop for authors: The #AuthorToolboxBlogHop is a monthly blog hop on the theme of resources/learning for authors: posts related to the craft of writing, editing, querying, marketing, publishing, blogging tips for authors, reviews of author-related products, anything that an author would find helpful. Continue reading here.
2017 list of Twitter chats for writers (latest new chat added Sep 2018): Here’s my list of 31 active Twitter chats. Search the list for which ones you might be interested in checking out, add a reminder to your calendar, and join in the discussions. Continue reading here.
Book Marketing Leads: free template to track them: Everyday, on and off the Internet, we are constantly happening upon book marketing leads, but if we don’t keep them organized, we’re missing an opportunity. Click here for the free tracking spreadsheet.
Never too early to start building your author platform: Whether you aspire to self publish or traditionally publish, make no mistake, you will be responsible for the lion share of the marketing efforts to sell your books. Click here for the guest post I wrote on author Tony Riches’ blog.
Literary Agent Elizabeth Copps offers advice on what comes after NaNoWriMo: Elizabeth Copps offers advice on when manuscripts are ready for agent eyes, industry standards for novel length and how to make sure your query letter is up to snuff. Continue reading here.