Below are quick links to my blog posts for authors on marketing:
Why book marketing is a marathon with legs of sprinting: As someone whose career was in marketing long before I became an author, I want to make sure other authors understand why the marathon mindset is important. Here’s what marketers know: It takes 6 plus touch points to reach someone’s consciousness, which means your brand has to interact with a person at least 6 times before they’ll remember it. Continue reading here.
Developing your reading list, a strategy for authors: With so many options and only so many reading hours in the day, how do we as authors narrow to the most practical reading list? The logical side of my brain needed a way to sort the options, and the result is my list of the eight categories of books (and articles) we should be thinking about when determining our reading list. Continue reading here.
Announcing new monthly blog hop for authors: The #AuthorToolboxBlogHop is a monthly blog hop on the theme of resources/learning for authors: posts related to the craft of writing, editing, querying, marketing, publishing, blogging tips for authors, reviews of author-related products, anything that an author would find helpful. Continue reading here.
2017 list of Twitter chats for writers: Here’s my list of 20 active Twitter chats. Search the list for which ones you might be interested in checking out, add a reminder to your calendar, and join in the discussions. Continue reading here.
Book Marketing Leads: free template to track them: Everyday, on and off the Internet, we are constantly happening upon book marketing leads, but if we don’t keep them organized, we’re missing an opportunity. Click here for the free tracking spreadsheet.
Never too early to start building your author platform: Whether you aspire to self publish or traditionally publish, make no mistake, you will be responsible for the lion share of the marketing efforts to sell your books. Click here for the guest post I wrote on author Tony Riches’ blog.
Literary Agent Elizabeth Copps offers advice on what comes after NaNoWriMo: Elizabeth Copps offers advice on when manuscripts are ready for agent eyes, industry standards for novel length and how to make sure your query letter is up to snuff. Continue reading here.