Test screening is to film what beta reading is to authors. In film, studies are being done on technology that can gauge a test screen audience’s neuro and biometric responses. Suffice it to say, when this technology proves viable, I will not be able to afford it. But that doesn’t mean that I don’t want a way to know which parts of my books make people laugh, cry, or want to throw their e-reader against the wall. Click the title above to continue reading.