Book launching in the time of COVID-19 #AuthorToolboxBlogHop

My beloved critique partner is launching her debut right now. She came up in the query trenches, won herself a spot in a competition for editing services, got herself an agent, and then, reader, she landed herself a two-book deal with Amazon imprint Thomas & Mercer. This post is dedicated to Elle Marr, whose thriller THE MISSING SISTER is launching April 1, 2020, and to all the other authors launching books in the time of COVID-19. My academic and professional background is in marketing and fundraising, so gather ’round, my wonderful scribes, and I’ll tell you the secrets to marketing during a pandemic.