As a frequenter of book readings and author workshops, I’ve sometimes noticed a moment when the author loses part of their audience, the part that cares about how the author is reacting to questions. Perhaps they become dismissive, defensive, passive-aggressive, or skirt the question entirely. Below is a list of common question types with example answers that can leave an aftermath of negativity as well as alternatives to keep audience members in that book-buying zone. Click on the title above to continue reading.
I feel like it’s the job of every high school math teacher to drone on about how no matter a student’s desired profession, they’ll need math, and it’s the job of every right-brained student to believe that teacher is lying through their teeth. Marketing is intertwined with so much math, I had to take seven courses steeped in numbers before they would give me my diploma. In the case of book marketing… Click the title above to continue reading.
Marketing research is accomplished in five steps, step three being what I workshop in this post for three pieces of the author platform. Click the title above to continue reading.
You’re stuck on a question about how to use a writing device, and off to the Internet/library/bookstore you go. Perhaps you stop after article number one, thinking certainly this must be the definitive answer, because this publishing professional has game to spare. She may well, but still your search should continue. Why? Click the title above to continue reading.
The ‘4 Ps of Marketing’ form a pie chart also referred to as the ‘Marketing Mix,’ which I break down in terms of how this relates to selling books. Click the title above to continue reading.
Litsy is a wonderful new-ish social media platform all about books: reviews, reading challenges and games, giveaways, etc. I recommend it to readers, but I especially recommend it to authors, because it’s high interaction and relatively easy to gain a following. To get a feel for how high and how easy, click the title above to continue reading.
I share Twitter pitch party tips, some general etiquette, as well as a free Excel/Google Docs template in which I’ve already added character counting formulas. Click the title above to continue reading.