Negative space, as important to author marketing as it is to writing (#IWSG Blog Hop)

There are no books traditionally published in the modern era without paragraph breaks or negative space. And so it follows, that if readers appreciate negative space in books, they appreciate it elsewhere, as in every representation of your author brand (with the exception of book covers and related print materials such as bookmarks.) Click the title above to continue reading.

Why book marketing is a numbers game (#IWSG Blog Hop)

I feel like it’s the job of every high school math teacher to drone on about how no matter a student’s desired profession, they’ll need math, and it’s the job of every right-brained student to believe that teacher is lying through their teeth. Marketing is intertwined with so much math, I had to take seven courses steeped in numbers before they would give me my diploma. In the case of book marketing… Click the title above to continue reading.