I feel like it’s the job of every high school math teacher to drone on about how no matter a student’s desired profession, they’ll need math, and it’s the job of every right-brained student, myself included, to believe that teacher is lying through their teeth. Years later, I found out that marketing is intertwined with so much math, I had to take seven courses steeped in numbers before they would give me my diploma. Click the title above to continue reading.
Marketing research is accomplished in five steps, step three being what I workshop in this post for three pieces of the author platform. Click the title above to continue reading.
The ‘4 Ps of Marketing’ form a pie chart also referred to as the ‘Marketing Mix,’ which I break down in terms of how it relates to selling books. Click the title above to continue reading.
I share Twitter pitch party tips, some general etiquette, as well as a free Excel/Google Docs template in which I’ve already added character-counting formulas. Click the title above to continue reading.
Marketers train their brains to think like their targeted consumers. Here are a few questions to ask yourself in order to get in the mindset of your future book buyers. Click the title above to continue reading.
How can you develop a self-guided marketing curriculum that A) is reasonable in terms of time commitment; B) involves the most relevant study material; C) teaches you enough to successfully market your books; and D) keeps you on top of marketplace changes? Click the title above to continue reading.
As someone whose career was in marketing long before I became an author, I want to make sure other authors understand why the marathon mindset is important. Here’s what marketers know: it takes 6-plus touch points to reach someone’s consciousness, which means your brand has to interact with a person at least 6 times before they’ll remember it. Click the title above to continue reading.