Why book marketing is a numbers game (#IWSG Blog Hop)

I feel like it’s the job of every high school math teacher to drone on about how no matter a student’s desired profession, they’ll need math, and it’s the job of every right-brained student, myself included, to believe that teacher is lying through their teeth. Years later, I found out that marketing is intertwined with so much math, I had to take seven courses steeped in numbers before they would give me my diploma. Click the title above to continue reading.

How to plot a marketing education into your author goals (#IWSG Blog Hop)

How can you develop a self-guided marketing curriculum that A) is reasonable in terms of time commitment; B) involves the most relevant study material; C) teaches you enough to successfully market your books; and D) keeps you on top of marketplace changes? Click the title above to continue reading.

Why book marketing is a marathon with legs of sprinting #AuthorToolboxBlogHop

As someone whose career was in marketing long before I became an author, I want to make sure other authors understand why the marathon mindset is important. Here’s what marketers know: it takes 6-plus touch points to reach someone’s consciousness, which means your brand has to interact with a person at least 6 times before they’ll remember it. Click the title above to continue reading.