Why book marketing is a numbers game (#IWSG Blog Hop)

I feel like it’s the job of every high school math teacher to drone on about how no matter a student’s desired profession, they’ll need math, and it’s the job of every right-brained student to believe that teacher is lying through their teeth. Marketing is intertwined with so much math, I had to take seven courses steeped in numbers before they would give me my diploma. In the case of book marketing… Click the title above to continue reading.

How to plot a marketing education into your author goals (#IWSG Blog Hop)

How can you develop a self-guided marketing curriculum that A) is reasonable in terms of time commitment; B) involves the most relevant study material; C) teaches you enough to successfully market your books; and D) keeps you on top of marketplace changes? Click the title above to continue reading.

Why book marketing is a marathon with legs of sprinting #AuthorToolboxBlogHop

As someone whose career was in marketing long before I became an author, I want to make sure other authors understand why the marathon mindset is important. Here’s what marketers know: It takes 6 plus touch points to reach someone’s consciousness, which means your brand has to interact with a person at least 6 times before they’ll remember it. Click the title above to continue reading.