My beloved critique partner is launching her debut right now. She came up in the query trenches, won herself a spot in a competition for editing services, got herself an agent, and then, reader, she landed herself a two-book deal with Amazon imprint Thomas & Mercer. This post is dedicated to Elle Marr, whose thriller THE MISSING SISTER is launching April 1, 2020, and to all the other authors launching books in the time of COVID-19. My academic and professional background is in marketing and fundraising, so gather ’round, my wonderful scribes, and I’ll tell you the secrets to marketing during a pandemic.
Increasingly, readers are photographing books and posting said photographs on social media and book blogs. This in mind, I asked my super talented photographer friend Sarah if there were qualities that could make one book cover not quite as photogenic as the next. She and I hit a bookstore to find out. Click the title above to continue reading.
From a marketing standpoint, we authors want to see our books mentioned and photographed by as many readers as possible, as many times as possible, across social media and the blogosphere. I, personally, am more likely to post about a book more often, if that book has one or more quotable passages. And by quotable passages, I mean passages that…Click the title above to continue reading.
There are no books traditionally published in the modern era without paragraph breaks or negative space. And so it follows, that if readers appreciate negative space in books, they appreciate it elsewhere, as in every representation of your author brand (with the exception of book covers and related print materials such as bookmarks.) Click the title above to continue reading.
As a frequenter of book readings and author workshops, I’ve sometimes noticed a moment when the author loses part of their audience, the part that cares about how the author is reacting to questions. Perhaps the author becomes dismissive, defensive, passive-aggressive, or skirts the question entirely. Below is a list of common question types with example answers that can leave an aftermath of negativity as well as alternatives to keep audience members in that book-buying zone. Click the title above to continue reading.
I feel like it’s the job of every high school math teacher to drone on about how no matter a student’s desired profession, they’ll need math, and it’s the job of every right-brained student, myself included, to believe that teacher is lying through their teeth. Years later, I found out that marketing is intertwined with so much math, I had to take seven courses steeped in numbers before they would give me my diploma. Click the title above to continue reading.
Marketing research is accomplished in five steps, step three being what I workshop in this post for three pieces of the author platform. Click the title above to continue reading.
The ‘4 Ps of Marketing’ form a pie chart also referred to as the ‘Marketing Mix,’ which I break down in terms of how it relates to selling books. Click the title above to continue reading.
Litsy is a wonderful, new-ish social media platform all about books: reviews, reading challenges and games, giveaways, etc. I recommend it to readers, but I especially recommend it to authors, because it’s high interaction and relatively easy to gain a following. To get a feel for how high and how easy, click the title above to continue reading.
Marketers train their brains to think like their targeted consumers. Here are a few questions to ask yourself in order to get in the mindset of your future book buyers. Click the title above to continue reading.