Negative space, as important to author marketing as it is to writing (#IWSG Blog Hop)

There are no books traditionally published in the modern era without paragraph breaks or negative space. And so it follows, that if readers appreciate negative space in books, they appreciate it elsewhere, as in every representation of your author brand (with the exception of book covers and related print materials such as bookmarks.) Click the title above to continue reading.

Handling author Q&As to ensure a more positive experience #AuthorToolboxBlogHop

As a frequenter of book readings and author workshops, I’ve sometimes noticed a moment when the author loses part of their audience, the part that cares about how the author is reacting to questions. Perhaps they become dismissive, defensive, passive-aggressive, or skirt the question entirely. Below is a list of common question types with example answers that can leave an aftermath of negativity as well as alternatives to keep audience members in that book-buying zone. Click on the title above to continue reading.

Why book marketing is a numbers game (#IWSG Blog Hop)

I feel like it’s the job of every high school math teacher to drone on about how no matter a student’s desired profession, they’ll need math, and it’s the job of every right-brained student to believe that teacher is lying through their teeth. Marketing is intertwined with so much math, I had to take seven courses steeped in numbers before they would give me my diploma. In the case of book marketing… Click the title above to continue reading.

Pro Litsy tips from fellow bookworms (#IWSG Blog Hop) updated 3Apr18

Litsy is a wonderful new-ish social media platform all about books: reviews, reading challenges and games, giveaways, etc. I recommend it to readers, but I especially recommend it to authors, because it’s high interaction and relatively easy to gain a following. To get a feel for how high and how easy, click the title above to continue reading.