Pro Litsy tips from fellow bookworms (#IWSG Blog Hop)

Litsy is a wonderful new-ish social media platform all about books: reviews, reading challenges and games, giveaways, etc. I recommend it to readers, but I especially recommend it to authors, because it’s high interaction and relatively easy to gain a following. To get a feel for how high and how easy, click the title above to continue reading.

How to plot a marketing education into your author goals (#IWSG Blog Hop)

How can you develop a self-guided marketing curriculum that A) is reasonable in terms of time commitment; B) involves the most relevant study material; C) teaches you enough to successfully market your books; and D) keeps you on top of marketplace changes? Click the title above to continue reading.

Why book marketing is a marathon with legs of sprinting #AuthorToolboxBlogHop

As someone whose career was in marketing long before I became an author, I want to make sure other authors understand why the marathon mindset is important. Here’s what marketers know: It takes 6 plus touch points to reach someone’s consciousness, which means your brand has to interact with a person at least 6 times before they’ll remember it. Click the title above to continue reading.

Developing your reading list: A strategy for authors (#AuthorToolboxBlogHop)

With so many options and only so many reading hours in the day, how do we as authors narrow to the most practical reading list? The logical side of my brain needed a way to sort the options, and the result is my list of the eight categories of books (and articles) we should be thinking about when determining our reading list. Click on the title above to continue reading.