As a frequenter of book readings and author workshops, I’ve sometimes noticed a moment when the author loses part of their audience, the part that cares about how the author is reacting to questions. Perhaps they become dismissive, defensive, passive-aggressive, or skirt the question entirely. Below is a list of common question types with example answers that can leave an aftermath of negativity as well as alternatives to keep audience members in that book-buying zone. Click on the title above to continue reading.
I feel like it’s the job of every high school math teacher to drone on about how no matter a student’s desired profession, they’ll need math, and it’s the job of every right-brained student to believe that teacher is lying through their teeth. Marketing is intertwined with so much math, I had to take seven courses steeped in numbers before they would give me my diploma. In the case of book marketing… Click the title above to continue reading.
Marketing research is accomplished in five steps, step three being what I workshop in this post for three pieces of the author platform. Click the title above to continue reading.
The ‘4 Ps of Marketing’ form a pie chart also referred to as the ‘Marketing Mix,’ which I break down in terms of how this relates to selling books. Click the title above to continue reading.
Litsy is a wonderful new-ish social media platform all about books: reviews, reading challenges and games, giveaways, etc. I recommend it to readers, but I especially recommend it to authors, because it’s high interaction and relatively easy to gain a following. To get a feel for how high and how easy, click the title above to continue reading.
Marketers train their brains to think like their targeted consumers. Here are a few questions to ask yourself in order to get in the mindset of your future book buyers. Click the title above to continue reading.
How can you develop a self-guided marketing curriculum that A) is reasonable in terms of time commitment; B) involves the most relevant study material; C) teaches you enough to successfully market your books; and D) keeps you on top of marketplace changes? Click the title above to continue reading.