From a marketing standpoint, we authors want to see our books mentioned and photographed by as many readers as possible, as many times as possible, across social media and the blogosphere. I, personally, am more likely to post about a book more often, if that book has one or more quotable passages. And by quotable passages, I mean passages that…Click the title above to continue reading.
There are no books traditionally published in the modern era without paragraph breaks or negative space. And so it follows, that if readers appreciate negative space in books, they appreciate it elsewhere, as in every representation of your author brand (with the exception of book covers and related print materials such as bookmarks.) Click the title above to continue reading.
As someone whose career was in marketing long before I became an author, I want to make sure other authors understand why the marathon mindset is important. Here’s what marketers know: it takes 6-plus touch points to reach someone’s consciousness, which means your brand has to interact with a person at least 6 times before they’ll remember it. Click the title above to continue reading.
Everyday, on and off the Internet, we are constantly happening upon book marketing leads, but if we don’t keep them organized, we’re missing an opportunity. Click the title above for the free template.