From a marketing standpoint, we authors want to see our books mentioned and photographed by as many readers as possible, as many times as possible, across social media and the blogosphere. I, personally, am more likely to post about a book more often, if that book has one or more quotable passages. And by quotable passages, I mean passages that…Click the title above to continue reading.
The ‘4 Ps of Marketing’ form a pie chart also referred to as the ‘Marketing Mix,’ which I break down in terms of how it relates to selling books. Click the title above to continue reading.
I share Twitter pitch party tips, some general etiquette, as well as a free Excel/Google Docs template in which I’ve already added character-counting formulas. Click the title above to continue reading.
Marketers train their brains to think like their targeted consumers. Here are a few questions to ask yourself in order to get in the mindset of your future book buyers. Click the title above to continue reading.