The ‘4 Ps of Marketing’ form a pie chart also referred to as the ‘Marketing Mix,’ which I break down in terms of how this relates to selling books. Click the title above to continue reading.
Marketers train their brains to think like their targeted consumers. Here are a few questions to ask yourself in order to get in the mindset of your future book buyers. Click the title above to continue reading.
With so many options and only so many reading hours in the day, how do we as authors narrow to the most practical reading list? The logical side of my brain needed a way to sort the options, and the result is my list of the eight categories of books (and articles) we should be thinking about when determining our reading list. Click on the title above to continue reading.