Why book marketing is a marathon with legs of sprinting #AuthorToolboxBlogHop

As someone whose career was in marketing long before I became an author, I want to make sure other authors understand why the marathon mindset is important. Here’s what marketers know: It takes 6 plus touch points to reach someone’s consciousness, which means your brand has to interact with a person at least 6 times before they’ll remember it. Click the title above to continue reading.

Developing your reading list: A strategy for authors (#AuthorToolboxBlogHop)

With so many options and only so many reading hours in the day, how do we as authors narrow to the most practical reading list? The logical side of my brain needed a way to sort the options, and the result is my list of the eight categories of books (and articles) we should be thinking about when determining our reading list. Click on the title above to continue reading.

#AuthorToolboxBlogHop: monthly hop for authors who want to learn more about being authors

This is a monthly blog hop on the theme of resources/learning for authors: posts related to the craft of writing, editing, querying, marketing, publishing, blogging tips for authors, reviews of author-related products, anything that an author would find helpful. Please click the title above to continue reading.