As a frequenter of book readings and author workshops, I’ve sometimes noticed a moment when the author loses part of their audience, the part that cares about how the author is reacting to questions. Perhaps the author becomes dismissive, defensive, passive-aggressive, or skirts the question entirely. Below is a list of common question types with example answers that can leave an aftermath of negativity as well as alternatives to keep audience members in that book-buying zone. Click the title above to continue reading.