How can you develop a self-guided marketing curriculum that A) is reasonable in terms of time commitment; B) involves the most relevant study material; C) teaches you enough to successfully market your books; and D) keeps you on top of marketplace changes? Click the title above to continue reading.
Tag: Book Marketing
Finding peripheral sales channels for your book #AuthorToolboxBlogHop
The trick to finding peripheral sales channels is to think, “Where would my book complement what is already being sold?” Click the title above to continue reading.
8 self-publishing mistakes made by new authors (#IWSG Blog Hop)
I’m a big fan of Kimberly Martin’s self-publishing advice and super pumped she agreed to guest post on my blog. Click on the title above for her list of eight self-publishing mistakes made by new authors.
Why book marketing is a marathon with legs of sprinting #AuthorToolboxBlogHop
As someone whose career was in marketing long before I became an author, I want to make sure other authors understand why the marathon mindset is important. Here’s what marketers know: it takes 6-plus touch points to reach someone’s consciousness, which means your brand has to interact with a person at least 6 times before they’ll remember it. Click the title above to continue reading.
Developing your reading list: a strategy for authors (#AuthorToolboxBlogHop)
With so many book options and only so many reading hours in the day, how do we as authors narrow to the most practical reading list? The logical side of my brain needed a way to sort the options, and the result is my list of eight categories of books (and articles) we should be thinking about when determining our reading list. Click the title above to continue reading.
Yea! I made a marketing leads template for authors (#IWSG Blog Hop)
Everyday, on and off the Internet, we are constantly happening upon book marketing leads, but if we don’t keep them organized, we’re missing an opportunity. Click the title above for the free template.