The ‘4 Ps of Marketing’ form a pie chart also referred to as the ‘Marketing Mix,’ which I break down in terms of how it relates to selling books. Click the title above to continue reading.
Litsy is a wonderful, new-ish social media platform all about books: reviews, reading challenges and games, giveaways, etc. I recommend it to readers, but I especially recommend it to authors, because it’s high interaction and relatively easy to gain a following. To get a feel for how high and how easy, click the title above to continue reading.
I share Twitter pitch party tips, some general etiquette, as well as a free Excel/Google Docs template in which I’ve already added character-counting formulas. Click the title above to continue reading.
Marketers train their brains to think like their targeted consumers. Here are a few questions to ask yourself in order to get in the mindset of your future book buyers. Click the title above to continue reading.
How can you develop a self-guided marketing curriculum that A) is reasonable in terms of time commitment; B) involves the most relevant study material; C) teaches you enough to successfully market your books; and D) keeps you on top of marketplace changes? Click the title above to continue reading.
The trick to finding peripheral sales channels is to think, “Where would my book complement what is already being sold?” Click the title above to continue reading.
I’m a big fan of Kimberly Martin’s self-publishing advice and super pumped she agreed to guest post on my blog. Click on the title above for her list of eight self-publishing mistakes made by new authors.
The benefits of blog hops are many. Sometimes called link-up parties, hops are a great way to meet other writers/bloggers and build your author community; gain traffic and engagement on your site; and I’ve even seen them used as a tool in virtual book-launch tours. Click the title above to continue reading.
As someone whose career was in marketing long before I became an author, I want to make sure other authors understand why the marathon mindset is important. Here’s what marketers know: it takes 6-plus touch points to reach someone’s consciousness, which means your brand has to interact with a person at least 6 times before they’ll remember it. Click the title above to continue reading.
With so many book options and only so many reading hours in the day, how do we as authors narrow to the most practical reading list? The logical side of my brain needed a way to sort the options, and the result is my list of eight categories of books (and articles) we should be thinking about when determining our reading list. Click the title above to continue reading.