I share Twitter pitch party tips, some general etiquette, as well as a free Excel/Google Docs template in which I’ve already added character-counting formulas. Click the title above to continue reading.
Marketers train their brains to think like their targeted consumers. Here are a few questions to ask yourself in order to get in the mindset of your future book buyers. Click the title above to continue reading.
How can you develop a self-guided marketing curriculum that A) is reasonable in terms of time commitment; B) involves the most relevant study material; C) teaches you enough to successfully market your books; and D) keeps you on top of marketplace changes? Click the title above to continue reading.
The trick to finding peripheral sales channels is to think, “Where would my book complement what is already being sold?” Click the title above to continue reading.
I’m a big fan of Kimberly Martin’s self-publishing advice and super pumped she agreed to guest post on my blog. Click on the title above for her list of eight self-publishing mistakes made by new authors.
The benefits of blog hops are many. Sometimes called link-up parties, hops are a great way to meet other writers/bloggers and build your author community; gain traffic and engagement on your site; and I’ve even seen them used as a tool in virtual book-launch tours. Click the title above to continue reading.
As someone whose career was in marketing long before I became an author, I want to make sure other authors understand why the marathon mindset is important. Here’s what marketers know: it takes 6-plus touch points to reach someone’s consciousness, which means your brand has to interact with a person at least 6 times before they’ll remember it. Click the title above to continue reading.