As someone whose career was in marketing long before I became an author, I want to make sure other authors understand why the marathon mindset is important. Here’s what marketers know: it takes 6-plus touch points to reach someone’s consciousness, which means your brand has to interact with a person at least 6 times before they’ll remember it. Click the title above to continue reading.
With so many book options and only so many reading hours in the day, how do we as authors narrow to the most practical reading list? The logical side of my brain needed a way to sort the options, and the result is my list of eight categories of books (and articles) we should be thinking about when determining our reading list. Click the title above to continue reading.
Welcome to the third year of the #AuthorToolboxBlogHop, which is a monthly blog hop on the theme of resources/learning for authors: posts related to the craft of writing, editing, querying, marketing, publishing, blogging tips for authors, reviews of author-related products, anything that an author would find helpful. Click the title above to continue reading.
Here’s my list of 31 active Twitter chats. Search the list for which ones you might be interested in checking out, add a reminder to your calendar, and join in the discussions. Click the title above to continue reading.
Everyday, on and off the Internet, we are constantly happening upon book marketing leads, but if we don’t keep them organized, we’re missing an opportunity. Click the title above for the free template.