My list of blog hops for authors (#IWSG Blog Hop)

The benefits of blog hops are many. Sometimes called link-up parties, hops are a great way to meet other writers/bloggers and build your author community; gain traffic and engagement on your site; and I’ve even seen them used as a tool in virtual book-launch tours. Click the title above to continue reading.

Why book marketing is a marathon with legs of sprinting #AuthorToolboxBlogHop

As someone whose career was in marketing long before I became an author, I want to make sure other authors understand why the marathon mindset is important. Here’s what marketers know: it takes 6-plus touch points to reach someone’s consciousness, which means your brand has to interact with a person at least 6 times before they’ll remember it. Click the title above to continue reading.

How to polish your manuscript and query an editor (#IWSG Blog Hop)

The Internet is flush with editors. So I should be able to email my favorite genre matches, and they’ll jump at the chance to work with me, right? Not necessarily. Logic dictates that editors can only take on so many projects at a time. Editor Andi Cumbo explains how to put your best foot forward. Click the title above to continue reading.